We’re only wearing 20% of our wardrobes—here’s the art and science behind the #30wears challenge

We’re only wearing 20% of our wardrobes—here’s the art and science behind the #30wears challenge

Posted by Shopify API on
One campaign that stood out to us was the 2016 #30wears campaign, started by Livia Firth (yes, that's Colin Firth's wife) with now over 84,000 posts on Instagram. The 30 wears campaign encourages participants to pledge to wear one item 30 times over the next three months. It is about ending the culture of buying a cheap outfit and only wearing it once.